Bar Convent Berlin kicks off its new three-day format today. Hamish Smith spoke to show director Petra Lassahn and director of education, Angus Winchester, about what to expect from the show this week and into the future.

Bar Convent Berlin director Petra Lassahn insists that the schedule clash with Diageo World Class is “an enrichment” to the trade show.

Bar Convent Berlin is set to launch a new trade show in Brazil in 2019 which will be run by trade show organiser Reed Exhibitions Alcantara Machado and Reed Exhibitions Deutschland.

Bar Convent Berlin organisers have announced that the UK will be this year’s ‘country of honour’.

A conference on the future of the drinks business will preceed Bar Convent Berlin 2016 in October.

Bar Convent Berlin organisers claim attendances were up 20% this year along with a 30% increase in exhibitors.

Bar Convent Berlin, now in its seventh year, is preparing for its annual event, which is described as somewhere between a trade fair and a symposium.

Bar Convent Berlin readies

08 October, 2012

Bar Convent Berlin, now in its sixth year, is preparing for its annual event, which is described as somewhere between a trade fair and a symposium.

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Dominic Roskrow

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