These versatile brews are growing in popularity at a rate of knots as they become a vital part of the bar call. Patience Gould investigates

Herbal Hotspot

28 October, 2013

Recruiting new consumers is the main challenge facing bitters, but the cocktail is there to help. Patience Gould reports

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 


08 January, 2013

Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.


Dominic Roskrow

A brave new world of whiskies

It’s like a dream. Five years ago we didn’t have a whisky. Now we’re pouring to enthusiastic drinkers at the whisky show in London. It’s hard to believe we’re here.

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