If gin legend Desmond Payne was any kind of cricket fan the headline might read ’50 not out’, but despite working next door to The Oval, one of the most famous cricket grounds in the world, Beefeater’s master distiller has only been to one game in more than 20 years.

Pernod Ricard Travel Retail Europe has unveiled its largest travel retail activation to date in Heathrow Terminal 5, featuring its artisanal gin brand Plymouth.

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Chivas Brothers has launched a private tour and gin-making experience for its Plymouth gin brand.

Comment

Joe Bates

A mixed bag looking ahead

There is a refreshing sense of optimism surrounding the travel retail business which I haven’t seen for quite a few years.

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