Brands Report: Scotch Whisky

08 January, 2018

The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith

Diageo Global Travel has opened a Johnnie Walker store in partnership with Duty Free Americas at Miami International Airport.

Diageo’s Johnnie Walker has launched a pre-mixed beverage in Australia, which the brand says is designed for daytime drinking occasions.

Diageo has unveiled the fourth John Walker & Sons Private Collection expression.

Diageo has unveiled the fourth John Walker & Sons Private Collection expression.

Diageo has released a limited edition Johnnie Walker Blenders’ Batch Red Rye Finish as the first release from its experimental Blenders’ Batch series.

Keep Walking Colombia is a new documentary film by the makers of scotch whisky Johnnie Walker in association with Bogotá’s Museum of Modern Art (MAMBO).

Diageo has launched its "largest ever” global marketing campaign for Johnnie Walker.

Diageo Global Travel and Middle East has unveiled a new look John Walker & Sons XR 21 Year Old blended scotch whisky, in a 1-litre edition exclusive to travel retail. 

Blended scotch whisky rules when it comes to volume sales worldwide. Gavin D Smith reports

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Johnnie Walker was the top selling scotch in a quarter of the 100 bars we polled in this year’s Brands Report.

Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands. 

The Explorers Club has announced that it has come to a settlement with Diageo over the use of its name in regard to the global number one scotch whisky brand, Johnnie Walker.

Diageo Global Travel has announced the opening of two Johnnie Walker House retail showcase stores in travel retail – one in Mumbai, India and another in Taipei, Taiwan.

Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland. 

on 30 May, 2014

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014. As has become customary, held in London’s Soho, officiated over by Diageo’s head of whisky outreach, Nick Morgan and in the hot seat a jet and train-lagged master distiller, Jim Beveridge.

on 30 May, 2014

Diageo Global Travel and Middle East (GTME) has announced the launch of the John Walker & Sons Private Collection by Walker's master blender Jim Beveridge.

Diageo has been named Distiller of the Year 2014 by Whisky Magazine.

Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.

Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.

on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Johnnie Walker Blue Label, Diageo’s best selling blended Scotch whisky brand and Alfred Dunhill have joined forces to create the ‘Johnnie Walker Blue Label and Alfred Dunhill Travel Retail exclusive gift pack’.

on 10 December, 2013

A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.

Diageo has announced a new marketing campaign for its scotch whisky blend, Johnnie Walker, that will amount to a £7.2 million spend.

Diageo has reported steady net sales growth of 5%, despite Asia Pacific's revenues slowing and Western Europe continuing to falter.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

Brand valuation and marketing company Brand Finance has compiled a ranking of the world’s biggest spirits by  brand value. Here is the top 50.

Patience Gould checks out the latest state of play in the blended Scotch whisky world – and finds much cause for optimism

Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.

Diageo has released the second blend in the Johnnie Walker Explorers' Club range, which is a duty free exclusive.

on 14 February, 2013

Last night (February 13) I sat through another Diageo master class on the art of blending and the importance of blended Scotch Whisky to the overall whisky and spirits market.

Diageo to expand its archive

01 February, 2013

Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.

Diageo CEO Paul Walsh today said down-trading markets in southern Europe could have a positive effect on Diageo’s Scotch brands.

Scotch whisky is the subject of the third installment of the Brands Report, a spin-off survey from The World's 50 Best Bars. So which drams are the toast of the world's best bars.

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

Diageo has unveiled formally its latest Johnnie Walker expression: The Spice Road, which is only available in duty free stores.

Diageo unveiled the first whiskies of its Johnnie Walker Explorers’ Club Collection at TFWA Cannes yesterday.

on 05 October, 2012

Last night Indian whisky producer, John Distilleries, unveiled its first single cask whisky in London recently.

Diageo is set to launch a global advertising campaign for its blended scotch whisky Johnnie Walker, starting in Africa.

Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.

Diageo is rolling out the travel retail launch of Johnnie Walker Blue Label - The Casks Edition.

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

US: The Securities and Exchange Commission (SEC) has found Diageo to have made “hundreds of illicit payments” to foreign government officials in India, Thailand and South Korea.

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.

Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.

Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.

Diageo has reported an 4% increase in organic net sales growth for H2 of 2010, despite a drop of 3% in Europe.

Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.

Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.


David Williams

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