Drinks International has announced the inaugural World’s Most Admired Wine Brands awards ceremony, which will take place during Prowein 2019.

Edrington Global Travel Retail won three awards at the Drinks International Travel Retail Awards 2018, the most authoritative, respected and premier drinks awards for the travel retail sector.

Pick of the Launches

22 August, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine August edition.

Pick of the Launches

25 January, 2018

Here is the pick of the launches from last month, as featured in Drinks International magazine January edition

John Dewar & Sons Fine Scotch Whisky Emporium Frankfurt Airport and Martell Cordon Bleu Intense Heat were named Supreme Champions at Drinks International’s 11th annual Travel Retail Challenge in Cannes.

Drinks International features writer and columnist Dominic Roskrow has been honoured in the prestigious international Gourmand Culinary Awards at an awards ceremony in Yantai Wine Bay, China.

Rob Cullen has joined the expanding Agile Media team as Drinks International’s new commercial director, replacing Roger Betriu.

The Wine Tourism Awards 2017

16 September, 2016



Returning for the sixth year, the Drinks International Wine Tourism Challenge is open to all involved in wine tourism, including generic bodies, major producers and individual vineyards.

The challenge aims to recognise innovation and excellence among wine producers, winemakers and associated businesses. The categories reflect the strategy, proposition, investment and creativity required to turn a vineyard into an attractive long-term tourist attraction.

Our expert panel of judges will assess each of the submissions, based on set criteria to determine the winner in each of the categories outlined below.

CATEGORIES

Visitor Centre
Visitor centres are the starting point for most wineries. They offer tourists an educational experience of the complex world of winemaking, its history and the process of making wine. This category recognises a winery that has implemented the best introduction to its overall operation. This may include tours, wine trails, museums, educational sessions, interactive wine making options, seminars and tastings, gift shops, onsite restaurant and facilities.

Innovative Tourism Experience
Tastings and educational sessions are standard attractions in most wine estates, but there are many other interesting visitor options on offer, such as participation in grape growing and wine making processes, interactive blending sessions and unique tour options. We are in search for the most innovative and unique visitor experience.

Food & Wine Matching Experience
This category is open to wineries that offer wine and food matching classes or, for example, matching unusual wines to dishes in their restaurant. A quality dining experience serves an important role in attracting visitors making a vineyard a destination for foodies. Tourists want to learn about food and wine matching and how flavours work together. This award celebrates the best visitor experience or master class that provides a superb food and wine.

Retail Experience
The cellar door shop creates a key opportunity to maximise retail sales of all wines produced onsite. We are in search for the vineyard that has created the best retail experience for its visitors.

Wine Event
This category celebrates the success of creative wine events, festivals and fairs that attract visitors to the region, whether onsite or as a result of wineries partnering with other companies to develop a wine programme or event.

Accommodation
This category recognises wineries that offer unique accommodation options to visitors. This can range from cabins to lodges, guest houses, spas and boutique hotels within any given wine region.

Digital & Social Media Initiative
This category will recognise wineries that have demonstrated the most effective use of digital media as part of its marketing strategy. Websites, social media and phone applications are often the starting point for many tourists’ planning a holiday. We are in search for the winery that has implemented the most successful digital campaign that has had a positive impact on its tourism trade. 

Promotional Body
Awarded to the promotional body for its commitment and excellence in promoting a specific region or country. Particular attention will be paid to consumer-facing initiatives to entice visitors to the region. International marketing examples, brochures, websites, wine trails, online campaigns and statistics are welcome to support the entries. Generic wine bodies, regional associations and travel companies are all eligible to enter.

Click here to enter today!

ENTRY DEADLINE: Thursday 10th November 2016

Contact:

Rick Beaumont Tel: +44 (0) 1293 558130  |  Email: rick.beaumont@drinksint.com

or

Jo Morley Tel: +44 (0) 1293 590044  |  Email: jo.morley@drinksint.com

To see the winners from previous Awards click below:

2016 Winners

2013 Winners

2012 Winners 

The Drinks International Challenge Series comprise of a vibrant mix of three different competitions which celebrate innovation and excellence within the global drinks industry.

The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.

Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.

Photos from our judging day courtesy of www.grantpritchard.co.uk 

Designed to offer a highly credible and competitive platform, the series comprises:

The Drinks Tourism Challenge

Returning for the seventh year, the Drinks International Tourism Challenge is open to all involved in wine attractions, distillery tours, major wine & spirit producers, individual vineyards and distilleries. The challenge aims to recognise innovation and excellence among wine producers,
winemakers and distilleries. The categories reflect the strategy, proposition, investment and creativity required to turn a vineyard or distillery
into an attractive longterm tourist attraction.

Entry Deadline: Friday 28th September 2018

Click Here to Enter

The Wine Design Challenge

There is no doubt that design is a vital ingredient to the success of any wine brand. Great design and packaging will successfully communicate a brands image,
wine’s origins and provenance and in turn, this can have a massive impact on sales. First impressions count, which is why the design of any wine brand is crucial. 
We are in search of new and repackaged designs and initiatives for wine brands across the globe. Entries are welcome from wine producers, design agencies or associated companies. 

Entries will be assessed by an expert panel of judges which comprise of wine retailers, wine writers, graphic designers, art directors and on- and offtrade professionals.

Entry Deadline: Friday 23rd November 2018

Click Here to Enter

The Drinks Marketing Challenge

The drinks industry is home to some exciting brands and some of the most innovative marketing initiatives in the world. A strong, relevant and well defined brand identity is key
to successful marketing for wines, beers and spirits in the drinks sector. Innovative and creative campaigns can increase drinks brands awareness and deliver its key messages to reach
new and existing customers.
Our Challenge recognises and celebrates the impact marketing has on creating and sustaining brand values.

Entries are open to wines, beers and spirits producers, marketing and PR agencies that have planned and implemented a successful campaign in the last twelve months.

Entry Deadline: Friday 23rd November 2018

Click Here to Enter

For More Information Contact:

RICK BEAUMONT - Tel: +44 (0) 1293 558130 | Email: rick.beaumont@drinksint.com

JO MORLEY - Tel: +44 (0) 1293 590044 | Email: jo.morley@drinksint.com

Harpers Wine and Spirit and www.harpers.co.uk have joined Off Licence News and Drinks International at Agile Media.

Bacardi Global Travel Retail was named Supreme Champion of the Travel Retail Awards yesterday at TFWA Cannes, after its brands scooped four gongs.

Drinks International is giving away 20 pairs of tickets to the World's 50 Best Bars Awards. 

Brands by Value

11 July, 2012

We have teamed up with Brand Finance to reveal the world’s biggest wine and spirits brands by value. Christian Davis highlights trends in the sector 

Drinks International will celebrate its 40th birthday with the great and the good of the UK drinks industry on Thursday in London.

CEO of Sogrape Vinhos, Francisco Ferreira, has ventured that the planting of further international varietals could help to attract more consumers to Portuguese wine.

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

on 11 November, 2011

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

DI September goes online

25 October, 2011

The September edition of Drinks International is now online and can be downloaded as a digital magazine by clicking here.

Drinks International is pleased to announce that beer group ABInbev has joined Prosecco brand Follador as sponsors of this year's Travel Retail Awards.

Drinks International is delighted to announce that premier Italian Prosecco producer Follador is to sponsor this year's Travel Retail Awards.

Entries are now open for this year’s Drinks International Travel Retail Awards. The awards will take place during the TFWA World Exhibition in Cannes.The magazine has announced a new venue for this year’s awards – the Bay Restaurant within the Palais des Festivals et des Congres complex.

Drinks International has announced the category winners of the 18th annual Cocktail Challenge.

Drinks International Travel Retail Awards trophy winners were announced during the Tax Free World Association exhibition in Cannes this week (October 19).

The results of the International Cider Challenge 2010 are in. This is the first year of the competition and it attracted over a hundred entries. Drinks International recruited a panel of cider experts to blind taste the ciders, which were then awarded trophies and medals.

The 2010 Drinks International Millionaires research has been compiled. Based on sales volumes for 2009, this year saw a record number of brands on the list – 162.

Comment

Joe Bates

Getting those Geneva blues

In the middle of a europe-wide heatwave Geneva airport is not the place to kill a couple of hours before catching a flight home.

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