Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

With convenience at its heart, the pre–mixed drink is always going to involve an element of compromise – the category will probably never be one for the purist. But that doesn’t mean it should be spared our scrutiny. 

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

Comment

Joe Bates

A mixed bag looking ahead

There is a refreshing sense of optimism surrounding the travel retail business which I haven’t seen for quite a few years.

Click for more »

Events

Facebook

Twitter