Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pre-Mixed Challenge 2017

16 September, 2016

 

With convenience at its heart, the pre–mixed drink is always going to involve an element of compromise – the category will probably never be one for the purist. But that doesn’t mean it should be spared our scrutiny. 

Pre-mixed drinks

21 December, 2012

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

MyCocktails are frozen

20 April, 2012

The Manchester Drinks Company’s RTD line, MyCocktail, is set to be extended with the UK launch of frozen pre-mixed cocktail pouches.

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Comment

Joe Bates

A mixed bag looking ahead

There is a refreshing sense of optimism surrounding the travel retail business which I haven’t seen for quite a few years.

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