This includes using innovative packaging formats; reducing the weight of packaging (e.g. bottles, cans and boxes); increasing the use of refill and self-dispensing systems and collaboration on packaging design guidance.
Molson Coors (UK) chief executive, Mark Hunter said: "Working with Wrap we have seen how we can minimise waste the whole way through our supply chain - from when the British barley arrives at our maltings right up to the moment when the beer is poured into the glass.”
Wrap’s drinks category manager, Nicola Jenkin said: "Molson Coors (UK) has worked closely with Wrap in the past on initiatives such as light-weighting beer bottles. This initiative resulted in an initial 13% weight reduction, saving 4,500 tonnes of glass each year on their 300ml Grolsch bottles, before further light-weighting on 300ml Grolsch and Coors Light bottles, saving an additional 4,000 tonnes each year."