The programme will feature a series of activities including market visits, media and trade interviews, closure seminars and presentations, roundtable debates at wine conferences, fairs and competitions in addition to further US-based research studies with UC Davis.
Diam enjoyed an 8.5 increase in US market share in 2008 and globally, sales values are €57m.
Diam commercial director Dean Banister said: “Diam, with its track record of success and acceptance in the influential UK and European markets, has an opportunity to increase its US market share by delivering a driven closure that is TCA-free, doesn’t scalp flavours, is consistent and offers winemakers varying levels of Oxygen Transmission Rates (OTR).
“The global trend within the closure market is to move away from poor quality and under performing natural and synthetic closures - we are firmly focused on driving the debate and delivering a real solution to the somewhat neglected US market.”
Globally, there are over 1800 wineries and distributors using Diam, including Louis Jadot, Moët & Chandon, Pernod Ricard and Constellation.