UK: Heineken to sponsor Bath rugby

22 June, 2009

UK: Heineken is the new sponsor of Bath Rugby Club and the official beer of Bath rugby.

The new sponsorship builds on the established relationship between Bath Rugby and Heineken’s UK arm Scottish and Newcastle.

Tim Galligan, trading director, S&N UK on trade south, said: “Bath Rugby is a major club in English rugby and the Recreation Ground is a great sporting venue. We are delighted to be building on our very successful three year relationship with the Club and believe that with its great market prominence and heritage with rugby, Heineken is the perfect brand to take this partnership forward.”


David Williams

Vineyard vs winemaking

What is the most important component of a wine brand? What makes it what it is, or, put another way, what can it not do without?

Click for more »