UK: Heineken appoints new boss
Published:  15 June, 2009

Heineken has appointed a new UK managing director. Stefan Orlowski, currently group commerce director, has been appointed managing director, Scottish and Newcastle UK, from 1 July 2009.

In his new role, Stefan will report to Didier Debrosse, regional president, Western Europe, and will join the Western Europe management team.

Jean-François van Boxmeer, Heineken CEO said: “I am delighted that Stefan has accepted this critical leadership role in one of our highest priority markets. He has the right attributes and experience to address the considerable challenges of the UK market. He has worked directly with the UK management team on their commercial strategy and has an outstanding track record in both general and commercial management. He has made a significant contribution to our business both as the leader of our global commercial function and as a member of the Executive Committee.”

A successor to Stefan both as group commerce director, and as an executive committee member will be announced in due course.




Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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