Luxury Reborn will offer member benefits including previews of film premieres, festivals, parties and events at top bars. The initiative will launch initially in London, Edinburgh and Manchester and Belvedere has signed up venues, including Hoxton Pony, Movida, Montgomery Place, Manchester’s Cloud 23 and Edinburgh’s Bramble and The Montpelier Group.
The online publication will feature Belvedere cocktails and activities tied in to featured bars, as well as editorial on events and other products to give consumer appeal.
Bars wishing to apply for membership should do so at www.belvedere-vodka.co.uk. Luxury Reborn will host its inaugural members only event “the UK’s first Demolition Party” in London in mid-June. The ‘Portraits of a Palace’ pop-up event in Shoreditch, will recreate the hedonistic days of the Belvedere Palace in Poland, with the venue designed to replicate the original palace. At the end of the night, party-goers will be invited to demolish the set and take their piece of history home with them.
Belvedere is a LVMH brand.