In line with Chivas Regal’s brand message Live with Chivalry, the new website offers a call to arms to Chivas consumers to join a worldwide movement behind chivalry.
Simon Burley, international marketing manager for Chivas Regal, said: “We want to focus our efforts on a consistent, stylish and engaging online platform that is true to Chivas Regal’s identity. Our website aims to harness the Live with Chivalry campaign and create a real movement, both globally and locally, which calls our consumers to live their life with honour, courage and gallantry.”
The website allows marketing teams around the world to build their own local modules around Live with Chivalry whilst still benefiting from core global sections of the site.
The Live with Chivalry advertising campaign, launched at the end of 2008 and it is based on the idea that there is a code of behaviour that sets some men apart from others. The website also features a series of short films that will be shown exclusively on the site - celebrating ‘Modern Knights’ from around the world.