Omar Honigh, MD Kemistry, said: “The project is to position Wines of Hungary firmly on the world wine map.
“Hungary has a long-standing tradition of winemaking, producing a wonderful and diverse range of wines. The client has been courageous in accepting our recommendation to avoid traditional and national symbols or colours seen in most other wine marketing agencies and approve the clean inclusive look that represents the diversity of the Hungarian wines beautifully.”
Richard Nemes, MD of the Hungarian Wine Marketing Agency added: “Our national brand Wines of Hungary was created last year, yet without the identity, visuals and website we have been almost paralysed in our International promotion activities. With this new and stunning identity we can now refresh our image as well as carry out full-scale marketing communication and position Hungarian wines under one roof.”