Hungarian wine gets new branding

03 June, 2009

Wines of Hungary is to reveal a new brand identity. London design agency Kemistry and Hungarian-based Hamu&Gyemant have based the new brand identity around the 22 wine producing regions of Hungary.

Omar Honigh, MD Kemistry, said: “The project is to position Wines of Hungary firmly on the world wine map.

“Hungary has a long-standing tradition of winemaking, producing a wonderful and diverse range of wines. The client has been courageous in accepting our recommendation to avoid traditional and national symbols or colours seen in most other wine marketing agencies and approve the clean inclusive look that represents the diversity of the Hungarian wines beautifully.”

Richard Nemes, MD of the Hungarian Wine Marketing Agency added: “Our national brand Wines of Hungary was created last year, yet without the identity, visuals and website we have been almost paralysed in our International promotion activities. With this new and stunning identity we can now refresh our image as well as carry out full-scale marketing communication and position Hungarian wines under one roof.”


David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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