The Stock Spirits Group (SSG), which claims to be central Europe’s leading producer of branded spirits, has announced the launch of two new operating territories, with openings scheduled for June 1 in Croatia, and September 1 in Bosnia and Herzegovina.
Each of the companies will open under the name of Stock d.o.o., and will act as sales and marketing operations in what are two of the company’s largest export markets.
Stock says its key brand in both countries is Stock 84 brandy, which is the leading imported spirit brand in both markets, having achieved an 85% market share of imported brandy and a 15% share of total imported spirits in Croatia to date, and a 35% share of total brandy category in Bosnia and Herzegovina. The company has also finalised an agreement with Bobita which will see it distribute both Stock Spirits Group and Bobita products locally.
Stock d.o.o. in Croatia will be situated in Zagreb and headed up by general manager Slavko Prpic, while Stock d.o.o. in Bosnia and Herzegovina will be situated in Sarajevo and headed up by GM Dean Slavujevic.
Stock Spirits, with the financial support of Oaktree Capital, began its entry into the market with the acquisition of Polmos Lublin, the market leader in flavoured vodka in Poland. Operations then followed in Slovenia, Slovakia, the Czech Republic and Italy, and Stock also has presence in the US through the Heritage Brands subsidiary.
