The actor will appear in a specially produced Sobieski vodka advertising campaign and at events in select markets throughout Europe and China.
Krzysztof Trylinski, general manager of Groupe Belvedere said: “When we were deciding who would be the right spokesperson for Sobieski vodka, we immediately thought of Bruce Willis. Bruce is not only enormously successful, but is also authentic, likeable, and doesn’t get caught up in superficiality.”
The “Truth in Vodka” campaign urges consumers to focus on what’s in the bottle.
According to Belvedere, the message debunks the myths surrounding overpriced vodkas.
Willis said: “I am very selective about what products I choose to associate myself with.
“Sobieski vodka impressed me because of its quality, authenticity and affordability.”