Beelgara in China

30 April, 2009

Australian wine producer switches distributor in China

Australian wine producer, Beelgara, has announced a distribution partnership with Shanghai Tohzen Trading Coompany.

Beelgara’s wines had been distributed in China by French Wine Paradox, but will now be exclusively distributed via Tohzen throughout China, excluding Hong Kong, Macau and Taiwan.
Beelgara is based in the Riverina region with a 10,000 tonne capacity winery. It also sources cool climate parcels of wine from Clare Valley, Adelaide Hills, Coonawarra and Yarra Valley. It has been sending wine ito Chine for eight years.

Tohzen is a subsidiary of the Tohkin Group and is linked to Totole, a joint venture with Nestle. The company has a network of more than 70 branch offices distributing out to more than 1,500 cities across China, Tohzen is a national wine distributor providing quality imported wines to retail outlets and restaurants in leadingg cities across China.  

 





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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