Pernod Ricard’s Chivas Brothers has appointed two new brand ambassadors for Beefeater gin.
Tim Stones and Jacques Bezuidenhout will join the fold and global brand ambassador Dan Warner will move to the US in order to cultivate the new super premium expression from Beefeater, Beefeater 24.
Tim Stones has been appointed as brand ambassador to take over responsibilities in the UK and the rest of the world whilst Dan Warner takes on the role of brand ambassador for Beefeater gin in the US.
Tim has already spent two years working alongside Dan in a freelance capacity at the Beefeater Distillery and abroad.
Dan will be joining forces with recently appointed US brand ambassador Jacques Bezuidenhout.
An established US bar industry stalwart, Jacques was instrumental in setting up the San Francisco chapter of the United States Bartenders Guild.
Nick Blacknell, brand director for Beefeater said: “At Beefeater we pride ourselves on having extremely close links to the trade and offering them an outstanding level of education about what makes Beefeater so special. The appointment of Tim and Jacques really emphasises the importance we place on our ambassador programme across the world and we are confident that this investment will help propel Beefeater to even greater heights in 2009.”