US: Beam and Glazer's extend distro tie-up

16 April, 2009

US:  Beam Global Spirits & Wine has signed a long-term agreement with Glazer’s Distributors in Texas and Louisiana.

US:  Beam Global Spirits & Wine has signed a long-term agreement with Glazer’s Distributors in Texas and Louisiana. The deal builds on a current agreement in those two stares.

Glazer’s accounts for approximately 10 percent of Beam Global’s total US sales. The portfolio includes Jim Beam bourbon, Hornitos tequila, Canadian Club whisky and Courvoisier Cognac. 

Bill Newlands, president of Beam Global’s US business, said: “We are pleased to renew and build upon our past successes with Glazer’s in Texas and Louisiana.

“This new performance-based agreement helps us win in the marketplace with our ‘BEAMERICA’ strategy of doing business ‘Smarter. Faster. Better’ for our customers.

“Glazer’s has been a valued contributor to Beam Global’s success for more than 60 years. Our new long-term agreement builds on that success by further aligning our business strategies and priorities.”

BEAMERICA, is designed to accelerate market growth in the US by improving distribution relationships. 





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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