UK: Campari launches Skyy vodka fruit flavours

14 April, 2009

UK: Grupo Campari has launched three fruit infusions of its Skyy vodka.

UK: Grupo Campari has launched three fruit infusions of its Skyy vodka.

Citrus, passion fruit and raspberry will be available through the San Francisco-based distiller’s UK distributor Cellar Trends.

Katie Warren, Skyy marketing manager, said: “Skyy Infusions mark a real step change for the flavoured vodka category. The flavours are so rich and smooth you can enjoy them straight, or on the rocks or in a wide range of delicious and sophisticated cocktail recipes including raspberry cosmo and citrus cooler.”





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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