UK: Coors is to launch a premium selection of beers, wines, spirits and soft drinks to support the independent on-trade.
The company has consulted with wine merchants and other drinks experts to create The Premium Collection.
Wines include a Sancerre Rosé, a Piemonte classic, Gavi di Gavi, and a South African Mourvedre.
Brands such as Tanqueray Ten Gin, Grey Goose Vodka, Fever Tree mixers and Hennessy XO Cognac, sit alongside Coors’ own speciality beer portfolio comprising Kasteel Cru - fermented with champagne yeast; Grolsch Weizen; Zatec from the Czech Republic and Worthington’s White Shield.
Coors sales director for the free on-trade, Steve Ellis said: “We have listened and collaborated with our customers, consulted category experts from across the industry and drawn on the expertise of our existing relationships with major brand owners. The result is a fantastic range from Amarone to Zuidam, including premium wines, spirits and beers plus a range of premium mixers.”
The Premium Collection will be showcased across the UK in April and May. For more information, visit www.coorsdirect.com.