UK: Coors launches premium collection

30 March, 2009

UK: Coors is to launch a premium selection of beers, wines, spirits and soft drinks to support the independent on-trade.

UK: Coors is to launch a premium selection of beers, wines, spirits and soft drinks to support the independent on-trade.

The company has consulted with wine merchants and other drinks experts to create The Premium Collection.

Wines include a Sancerre Rosé, a Piemonte classic, Gavi di Gavi, and a South African Mourvedre.

Brands such as Tanqueray Ten Gin, Grey Goose Vodka, Fever Tree mixers and Hennessy XO Cognac, sit alongside Coors’ own speciality beer portfolio comprising Kasteel Cru - fermented with champagne yeast; Grolsch Weizen; Zatec from the Czech Republic and Worthington’s White Shield. 
Coors sales director for the free on-trade, Steve Ellis said: “We have listened and collaborated with our customers, consulted category experts from across the industry and drawn on the expertise of our existing relationships with major brand owners. The result is a fantastic range from Amarone to Zuidam, including premium wines, spirits and beers plus a range of premium mixers.” 
The Premium Collection will be showcased across the UK in April and May. For more information, visit www.coorsdirect.com.  





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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