Trinidad: Angostura is to launch a pan-European brand education campaign.
The year-long campaign aims to communicate the spirit and quality of the Angostura portfolio to the on and off trade throughout Europe. It has launched across key markets in the UK, Italy, Spain, France, Germany and the Baltics.
The activity will support the company’s £15 million launch of three new rums into the European market last year. The three, five and seven year-old rums are blended in Trinidad and Tobago.
‘Welcome to the World of Angostura’ explores the manufacturing methods of Angostura’s rum and bitters, the art of mixing and the culture of the company’s Caribbean backdrop.
The rum-maker appointed design consultancy 999 to develop its 2009 Trade Education Programme.
For more information see www.angostura.com