Craggy Range Vineyards has announced a replacement for former European sales director Michael Henley.
Warren Adamson, who has been the UK and Europe director for New Zealand Winegrowers since 2005, will take up the position effective from the 1st June 2009. Michael Henley will return to New Zealand in July to take up a wine ambassadorial and marketing role for Craggy Range.
Terry Peabody Jnr., managing director sales and marketing, said: "In these tight economic conditions, many are retrenching their efforts in the marketplace, our approach is very different. It is very important for Craggy Range to have one of our own people based permanently in the market to ensure all our valuable customers have a local contact point.
“Warren is a proud New Zealander with a great understanding of the UK and European wine markets. In his role with us, we are expecting him to talk about New Zealand wines as a whole as much as the wines of Craggy Range and the newly rebranded Wild Rock."
Warren will be based in the offices of their UK agent Louis Latour Agencies in London.