Champagne Louis Roederer has frozen prices across Europe for 2009.
The company has confirmed that it will not increase prices within the ‘Eurozone’ this year, in order to compete in a tough market.
Speaking about the UK, James Samson, UK brand manager said: “In what will no doubt prove to be a difficult year in the trade, Louis Roederer have taken the strong decision to freeze the prices for all Champagnes in 2009. By doing this we are demonstrating our firm, long-term commitment to our customers in the UK. It is clear that the UK will be intensely competitive during this period and we are fully prepared for this situation.”
Italy and Switzerland are two of Louis Roederer’s biggest markets in Europe.
The announcement comes as the brand launches its latest vintage wines in new packaging. The new labels are described as smaller, less overtly ‘gold’ and more elegant than their predecessors.