Supermarkets and wine suppliers raise cash for Australian fire victims

13 March, 2009

UK retailer Tesco is joining forces with wine suppliers Brown Brothers and De Bortoli, both based in the Australian state of Victoria, to raise AUD $100,000 towards assisting the communities affected by the bushfires.

UK retailer Tesco is joining forces with wine suppliers Brown Brothers and De Bortoli, both based in the Australian state of Victoria, to raise AUD $100,000 towards assisting the communities affected by the bushfires.

Tesco will contribute 50p from the sale of each bottle of Brown Brothers and De Bortoli wine, with all proceeds donated to helping these communities rebuild their lives.

The Australian bushfires swept across the state of Victoria in early February, killing 210 people and destroying thousands of square miles of land. Whilst many of the wineries were lucky to escape any real damage, the fires have affected every part of life in the State, and the rebuilding operation will last for many months to come.

Dan Jago, Tesco BWS category director said: “It is critical at times like these that we pull together as an industry and support not only the affected wineries but the wider Victorian community. We have the reach here in the UK to make a real impact on the fund, and we are confident that our customers will support the initiative”.

The Brown Brothers winery, located in Milawa, Victoria, has not been directly affected, but is close enough to witness the destruction to homes, lives and livelihoods.





Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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