Diageo GB rolls out Smirnoff flavoured vodkas

03 March, 2009

Diageo Great Britain plans to roll out Smirnoff flavoured vodkas - lime Smirnoff and green apple Smirnoff.

Diageo Great Britain plans to roll out Smirnoff flavoured vodkas - lime Smirnoff and green apple Smirnoff. The products have been on trial in Bristol for more than six months and will now be available in the UK off trade this summer.  
Diageo GB is also introducing three new variants into its premix 250ml can range - Morgan’s Spiced & cola, Smirnoff vodka & Schweppes tonic and Bulleit Bourbon & cola.  All three Baileys flavours – coffee, as well as Baileys with a hint of mint chocolate and Baileys with a hint of crème caramel, will be available in 1 litre SKU in some grocery retailers.

Steve Hamilton, innovation commercialisation director at Diageo GB, said: “This year, we look forward to rolling out some of these innovations and generating increased value for the beer, wine and spirits (BWS) category, and our customers.”

Lime Smirnoff and green apple Smirnoff are available in 70cl bottles and have an ABV of 37.5%. A 50ml serve contains 1.9 units.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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