The Balvenie whisky launches new website

16 February, 2009
The Balvenie single malt whisky has a new website for single malt whisky enthusiasts.
The Balvenie single malt whisky has a new website for single malt whisky enthusiasts.Visitors can create their own online whisky shelf, designed to replicate the consumer’s home whisky collection, complete with detailed personal tasting notes.

Malt whisky fans who sign up to Warehouse 24 (a members’ area named after one of The Balvenie distillery’s oldest warehouses) can list, rate and share notes on thousands of different single malt whiskies. Members can also compare notes with some of the world’s most renowned whisky experts, who have already created their own whisky shelves on www.thebalvenie.com  David Mair, brand ambassador for The Balvenie says: “Collectors can amass hundreds of single malt whiskies, meaning keeping track of all your tasting notes can be tricky.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter