US: Beam signs deal with SWS for alcohol distro

29 January, 2009
Beam Global Spirits & Wine and Southern Wine & Spirits of America, have signed a deal giving SWS the exclusive distribution rights to Beam Global’s portfolio in 21 states, including the addition of Arizona and Kentucky. 

Beam Global Spirits & Wine and Southern Wine & Spirits of America, have signed a deal giving SWS the exclusive distribution rights to Beam Global’s portfolio in 21 states, including the addition of Arizona and Kentucky. 
 
The contract builds on Beam Global’s current agreement with SWS and makes Beam Global SWS’ largest US-based spirits company. 
 
Brands include Jim Beam Bourbon, Hornitos Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum and DeKuyper Cordials and Liqueurs.
 
Bill Newlands, president of Beam Global’s US business, said: “Through this new performance-based distribution contract, we continue to strengthen our relationship with SWS and further streamline our routes to market. Our expanded distribution agreement helps us gain efficiencies by having a uniform sales and distribution model in 21 states and strategically aligning both companies’ business priorities.” 
 
Wayne Chaplin, president and chief operating officer of Southern Wine & Spirits of America said: “With this agreement, Beam Global and SWS will be partnered coast-to-coast – with Southern representing more than 50 percent of Beam’s U.S. business.”
 
Beam Global’s exclusive agreement with SWS in Arizona goes into effect March 1, 2009, and in Kentucky April 1, 2009. 





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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