Absolut Vodka has launched an in-store installation at Stockholm Arlanda Airport. The ‘Absolut Arch’ is situated in The Nuance Group's duty free shop.
The brand installation aims to show off the category as well as provide exposure for the Pernod Ricard brand.
Absolut Company global travel retail director Anders Olsson said: ”In duty free/travel retail, our consumers are always looking for something new, something out of the ordinary, which is what we always strive to give them with Absolut.
"The Arch is an important step in our determined campaign of developing new, innovative and ever more exciting and attractive in-shop brand experiences. The multimedia screens give us the opportunity of presenting a live rather than a static display, which is an important element in this strategy."
The Arch accompanies two recently opened Absolut bars at the airport.