Pernod sells Serkova

20 January, 2009
The French drinks giant sells Serkova, its Greek vodka to Amvyx SA.
 

Pernod Ricard has sold Serkova, its Greek vodka brand, to Amvyx SA, a major Greek producer, importer and distributor of wines and spirits. 

The French-based drinks multi-national agreed to to divest a number of brands, including Serkova vodka, following its purchase of Vin & Sprit, the Swedish government-owned company that made Absolut vodka, one of the world’s best-selling premium vodka brands.  

The divestment is part of Pernod’s commitment to the European Commission.





Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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