Premium vodka enters India

27 August, 2008
Page 5 
Russian Standard vodka is one of the first high-profile brands to confirm its entry into the Indian market since the country abolished its federal additional duty on imported spirits.

Russian Standard's Platinum brand will be handled by the Narang Group in Indian metropolitan areas, including Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Goa.

Narang is a logistics, food distribution and marketing company whose existing brand links in the Indian market include Red Bull, Evian and Illy coffee.

Russian Standard founder Roustam Tariko said: "Narang is the perfect partner for Russian Standard because of its leading portfolio of premium brands and we are confident Narang will help Russian Standard capture the Indian market."

Russian Standard was founded in 1998 by Tariko - a billionaire who is Russia's biggest supplier of consumer credit. The brand claims to have 60 per cent share of the premium vodka market in Russia and is available in 40 international markets .


Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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