Heineken beer backs European rugby
Published:  04 December, 2008

Heineken has announced continued sponsorship of the Heineken Cup, a European club rugby tournament

Heineken has announced continued sponsorship of the Heineken Cup, a European club rugby tournament.

Heineken joined forces with the tournament in 1995 and activity will now continue until  the end of the 2012/2013 campaign.

Heineken President Western Europe, Didier Debrosse said: “The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995. It is a pleasure for Heineken to continue to bring this unique, qualitative, and passionate rugby experience to all its supporters across Europe and beyond.”




Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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