UK: Murphy's stout goes to Scottish & Newcastle

03 December, 2008
InBev UK and Scottish & Newcastle UK plan to transfer responsibility of the Murphy’s brand to S&N, when the current distribution agreement ends in February 2009.

 

InBev UK and Scottish & Newcastle UK plan to transfer responsibility of the Murphy’s brand to S&N, when the current distribution agreement ends in February 2009.

The Whitbread Beer Company (as InBev UK was then known) took on distribution of Murphy’s in the UK on-trade in March 1988 and it was launched in the off trade in a can featuring the Draughtflow system in 1992. Interbrew UK signed a new agreement to handle Murphy’s in the UK in August 2002.

Stuart McFarlane, President of Inbev UK and Ireland said: “We appreciate that Heineken is the ultimate brand owner so we understand that it wants to take total responsibility for the brand’s brewing and marketing in the UK."

S&NUK was acquired by Heineken, the ultimate owner of the Murphy’s brand, in April 2008 and is now the UK operating company for the Heineken International business. S&N will become responsible for the UK brewing, marketing and distribution rights of Murphy’s and will work closely with Heineken Ireland to further develop the brand in the UK.


  






Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

Click for more »

Events

Facebook

Twitter