Kir Royal

27 August, 2008
Page 18 
Brand owner Lejay Lagoute

Produced in France

Size 75cl

Price £8.99, d6-d10

Abv 12

Markets Europe (France, Netherlands, Ireland, Finland, Portugal, Italy, Belgium, Luxembourg and UK)

Contact david.john@cowen.co.uk

Dijon, France-based liqueur producer Lejay Lagoute has produced a ready-mixed Kir Royal, which is a blend of French sparkling wine and macerated blackcurrants. No colouring or water is added.

Kir is said to have been created by Canon Kir, the mayor of Dijon after World War II, who gave Lejay Lagoute permission to use his name to promote its crème de cassis.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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