Croft Pink

27 August, 2008
Page 18 
Brand owner Fladgate Partnershi p

Produced in Portugal

Size 75cl

Price £9.99 , d12.95 , US$ 19.95

Abv 19.5

Markets UK , USA , Canada , Portugal and other main European markets

Contact marketing@ croft.pt

The Fladgate Partnership, which owns Taylor's, Fonseca, Croft and Delaforce ports, has introduced a rosé port called Croft Pink.

The company says it has been three years in the making with winemaker David Guimaraens and his team working on extracting just a small amount of colour from the traditional red port grapes. The grapes were pressed before the juice was cold fermented for seven days off their skins. This slow fermentation, which is twice as long as standard port, produced berry flavours while retaining a crispness appropriate to the lighter style.

Fladgate managing director Adrian Bridge is hoping the new style will attract new consumers, particularly women and de-seasonalise the category, moving consumption away from just Christmas.

Comment

Christian Davis

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So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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