27 August, 2008
Page 18 
Brand owner La Riojana Europe

Produced in Argentina

Size 75cl

Price £5.99 , d6.99

Abv Red: 13.5/White:13

Markets Worldwide


La Riojana, the Argentinian co-operative which claims to be the world's largest producer of organic/Fairtrade wines, is using the forthcoming Prowein show in Germany to launch its Ecologica range worldwide.

The brand is already available in Sweden and Norway, with sales in excess of 1.5 million litres annually. The range includes a 2007 Malbec, Shiraz and Torrontés/Chardonnay.

The La Riojana co-operative comprises 510 members, the smaller producers have 1ha or less, while the larger ones own more than 75ha.


David Williams

Vineyard vs winemaking

What is the most important component of a wine brand? What makes it what it is, or, put another way, what can it not do without?

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