Baileys With a Hint of Coffee

27 August, 2008
Page 16 
Brand owner Diageo

Produced in Ireland

Sizes 1 litre, 70cl

Price £11.99 (litre bottle)

Abv 17

Markets Travel retail

Contact marie.a.kennedy@diageo.com

Diageo has developed a fourth flavour variant for one of its leading brands, Baileys Irish Cream liqueur.

Baileys With a Hint of Coffee will be showcased in UK airports, available in 1-litre bottles exclusively in World Duty Free stores from the end of February, then Alpha and Nuance UK airport stores (1-litre and 70cl) in April.

Other flavours in the range are Baileys Original (chocolate cream), Baileys With a Hint of Mint Chocolate, and Baileys With a Hint of Créme Caramel.

"We've chosen to test the new flavour in the travel retail sector as the brand has consistently performed well here and it offers a broad consumer profile to test against," says Nick Robinson, marketing director for Diageo .

The trials will be supported by high -impact in-store displays and sampling programmes.

The Drinks International team tasted the new flavour and found it balanced and moreish with a subtle lick of coffee.

Comment

Christian Davis

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