Rhum Clément VSOP

27 August, 2008
Page 16 
Brand owner Clément USA

Produced in Martinique

Size 75cl

Price US$34.95

Abv 40

Markets US

Contact rhumclement.net

This month sees the introduction in the US of the sleek new packaging for Rhum Clément VSOP and Clément Créole Shrubb, an 80 proof rum-based liqueur. This follows the successful European roll-out of the redesign, which saw sales of the award-winning aged rum jump 40 per cent. The new packaging, the company says, "presents a modern outlook while maintaining a strong sense of the brand's 120-year-old history and heritage". The original Rhum Clément bottle was most recognised for its towering cylindrical shape and hand-tied raffia detail (below) . The new bottle, with its shorter silhouette, has a fashionable perfume-like look and is cork-finished. There are no plans to make design changes to the other bottles in the portfolio.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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