Stoli adds berries

27 August, 2008
Page 33 
Stoli Blakberi is the latest variant in the stable of flavoured vodkas , launched in the US in May and backed by a multi-million dollar marketing strategy .

Russian vodka Stoli first ventured into flavour s in 1962 with Pertsovka, a pepper vodka, for the then premier Nikita Khrushchev and was the first brand to export commercially produced flavoured vodkas to the US in the '70s. Blakberi joins a portfolio that includes Razberi, Cranberi, Strasberi, Citros, Vanil, Ohranj, Peachik and Blueberi and as such remains a flavoured market leader with its range of variants.

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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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