Stoli adds berries

27 August, 2008
Page 33 
Stoli Blakberi is the latest variant in the stable of flavoured vodkas , launched in the US in May and backed by a multi-million dollar marketing strategy .

Russian vodka Stoli first ventured into flavour s in 1962 with Pertsovka, a pepper vodka, for the then premier Nikita Khrushchev and was the first brand to export commercially produced flavoured vodkas to the US in the '70s. Blakberi joins a portfolio that includes Razberi, Cranberi, Strasberi, Citros, Vanil, Ohranj, Peachik and Blueberi and as such remains a flavoured market leader with its range of variants.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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