Blue Skyy thinking

27 August, 2008
Page 33 
Fifteen years after hitting the market with its striking cobalt blue bottle, super-premium north American producer Skyy Spirits has unveiled a new, taller, sleeker bottle design for its Skyy vodka, aimed at making the brand more prominent on the back bar and making it easier to handle.

This is the first design tweak to the US super-premium market leader since the 2.9 million 9-litre case brand - now owned by Gruppo Campari - was introduced in 1992, and it also ties in with the recent launch of Skyy Infusions.

Launched in five flavours - Citrus, Cherry, Passion Fruit, Raspberry and Grape - the Infusion variants are being backed by a US-wide national campaign stressing an "all natural, true to fruit" vodka experience that Skyy believes will resonate with modern consumers and the desire for all-natural products.

This year Skyy also developed five cocktails to tie in with the global premier of the Sex And The City movie release in May. The cocktails - all variations on classic martini and mojito style drinks - are named after the franchise's main characters: Carrie, Miranda, Charlotte, Samantha and Mr Big.


Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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