Academic

Prof Larry Lockshin

Director, Wine Marketing Group,

Ehrenberg -Bass Institute for Marketing Science

University of South Australia , Adelaide
27 August, 2008
Page 23 
International grape varieties help build the average consumer's confidence in choice, which helps grow overall sales and the number of consumers. On the other hand, we risk losing the unique character of local varieties and the range of wine flavours available. The good news is that the local varieties, which make good wine, are usually "rediscovered ". Some of the indigenous varieties don't make very good wine and are likely to become only a curiosity. No one wants to force people to drive cars made in the fifties by local car producers, do they?

Comment

Christian Davis

Diageo’s Special Releases - released

Diageo’s 2016 Special Releases are being debuted this evening (September 21). Here are my rambling tasting notes with comments from master blender Maureen Robinson interspersed with an occasional discussion about cake/dessert comparisons.

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