Auchentoshan Classic

27 August, 2008
Page 14 
Brand owner Morrison Bowmore

Produced in Lowlands, Scotland

Size 70cl

Price £21

ABV: 40

Markets worldwide

Contact sales@cellartrends.co.uk

Auchentoshan has given its premium range of malt whiskies a major packaging revamp and introduced two new products - the Classic (above) and 18 Year Old (£50) - which join the 12 Year Old (£25), Three Wood (£35), and 21 Year Old (£70) expressions.

Karen Murray, marketing manager for Auchentoshan, says: "We've made bold changes to the packaging design and introduced some new expressions to widen our market appeal. It was important for us to consider existing single malt enthusiasts while creating a look that would appeal to first- time malt drinkers."

The Auchentoshan distillery near Glasgow produces Scotland's only triple-distilled single malt whisky.


Comment

Christian Davis

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