Auchentoshan Classic

27 August, 2008
Page 14 
Brand owner Morrison Bowmore

Produced in Lowlands, Scotland

Size 70cl

Price £21

ABV: 40

Markets worldwide

Contact sales@cellartrends.co.uk

Auchentoshan has given its premium range of malt whiskies a major packaging revamp and introduced two new products - the Classic (above) and 18 Year Old (£50) - which join the 12 Year Old (£25), Three Wood (£35), and 21 Year Old (£70) expressions.

Karen Murray, marketing manager for Auchentoshan, says: "We've made bold changes to the packaging design and introduced some new expressions to widen our market appeal. It was important for us to consider existing single malt enthusiasts while creating a look that would appeal to first- time malt drinkers."

The Auchentoshan distillery near Glasgow produces Scotland's only triple-distilled single malt whisky.


Comment

Dominic Roskrow

Emerald isle’s precious jewels

Love the sound of hyperbole in the morning. So how about this? Ireland has the world’s most exciting and dynamic drinks market right now. I know, I know…that’s some statement. So let’s see how it stacks up.

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