Tullamore Dew 10 Year Old Reserve

27 August, 2008
Page 14 
Brand owner C&C International

Produced in Ireland

Size 70cl

Price US$35

Abv 40

Markets US, Europe

Contact C&C +353 1 616 1100

The Tullamore Dew Irish whiskey range has been extended to include a 10 Year Old Reserve blend for limited distribution only.

It is a triple distilled, smooth and well- balanced blend that has been aged in Spanish and American Oak casks for a minimum of 10 years. Its nose is fresh, malty and woody with citrus notes, while the whiskey itself is medium-bodied with balanced flavours of malt and spice, wood and vanilla. The new product is positioned between the company's standard Tullamore Dew, now the world's second largest Irish whiskey brand, and multiple award-winning 12 Year Old.

"With the huge growth in appreciation of Irish whiskey, there is a real aged blend trend being driven by consumers looking to trade up," says C&C International's marketing manager, Ann O'Leary.

Stocks of the new 10 Year Old Reserve are being rolled out in the US and a select number of European markets.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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