Distiller

27 August, 2008
Page 19 
Joanne Simcock

master distiller/head of quality

G&J Greenall

We should stay true to the tradition of gin - the problem I see is that the definition itself gives rise to interpretation as it uses the word "predominant". This is subjective as what's predominant to me can be perceived as overpowering to one person or non-existent to the next. Rather than create flavoured vodka s, we should be protecting London gin's identity and look to complement the aroma of juniper with other natural botanicals . For example, there are unlimited amounts of herbs, spices, roots and flowers to experiment with - for me this is where the real skill of the master distiller comes into force.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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