Ricard

27 August, 2008
Page 16 
Brand owner Pernod Ricard

Produced in France

Size 70cl

Price E20.50

A bv 45

Markets Travel retail, exclusive to Aelia, predominately France

Contact shuhui.lim@wbdf.com



Pernod Ricard has introduced a limited -edition bottle for its traditional Ricard brand, exclusively for Aelia travel -retail shops.

The gold bottle is based on the formula: H²O+ Ricard = Or, as in gold in French.

It was created by Parisien design agency Wolkoff & Arnaudin, which is known for working with perfume houses such as Christian Dior and Givenchy. The inspiration was Ricard's essential ingredient: gold-coloured anis star oil . Also, w hen water is added, the amber spirit turns gold.

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