Absolut unveils Masquerade

27 August, 2008
Page 11 
Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.

Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".

The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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