Absolut unveils Masquerade

27 August, 2008
Page 11 
Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.

Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".

The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.


Joe Bates

A mixed bag looking ahead

There is a refreshing sense of optimism surrounding the travel retail business which I haven’t seen for quite a few years.

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