Absolut unveils Masquerade

27 August, 2008
Page 11 
Absolut Vodka, the flagship brand of V&S Absolut Spirits, revealed its latest promotional plan for 2008 at the TFWA show last month.

Absolut Masqu erade is a gift packaging concept that encases the vodka bottle in a zip-up red sequinned "dress".

The "in an Absolut world every night is a masquerade" campaign will be launched in travel retail outlets worldwide towards the end of the year.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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