Lotte kick starts expansion plans

27 August, 2008
Page 11 
Lotte Duty Free, the newly installed spirits and wine concessionaire at Seoul's Incheon airport, has unveiled ambitious new store concepts .

The retailer began its five-year contract at the South Korean airport in March and it is refurbishing most of the 12 stores under its control, including three anchor stores, one of which is located in a new 30-gate terminal.

Lotte Duty Free has decided to target high-spending passengers and is to introduce several ultra-premium lines, such as Johnnie Walker King George V, Ballantine's 30 Year Old, Rémy Martin Louis XIII Black Pearl, and The Macallan Lalique. They will be on sale at a new Premium Shop focusing on ultra-premium lines.

Other store concepts planned to go live later this year include Asian Dream - a shop-in-shop focusing on sojus from Korea, Chinese spirits, as well as Japanese sakis - and a 100sq m wine shop showcasing premium Bordeaux wines and vintage Champagnes.

Seoul Incheon is widely considered to be one of Asia-Pacific's most important duty-free liquor locations, especially for Scotch whisky.

Liquor sales exceeded $80m last year, accounting for almost 10 per cent of the airport's duty-free turnover.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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