Asia Pacific Breweries opens first sport-themed airport bar

27 August, 2008
Page 12 
Asia Pacific Breweries has opened its first themed airport bar in the centre of Singapore Changi's new Terminal 3.

Operated by HMSHost, the 1,600 sq ft Tiger Champions Bar is targeted at sport fans. Customers are able to view a wide range of sport publications and memorabilia in the quieter Tiger Den area, which has been fitted with sofas and lounge seats. Others will be able to watch various sports on eight large LCD screens placed about the bar in the so-called Tiger Arena.

Asia Pacific Breweries head of new business development Andrea Teo commented: "We wanted it to be the ultimate pit-stop for sport enthusiasts, and Tiger Beer fans awaiting transit. With different sections and individual concepts we are confident the bar will have something for both sport fans and beer lovers alike."

Besides Tiger Beer, other brands will be served at the outlet from over 30 regional breweries.

The airport's new US$1.75bn Terminal 3 opened last month, boosting Changi's annual passenger capacity by 22 million to reach 70 million.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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