Brown-Forman breaks with Wray and Distell

27 August, 2008
Page 6 
Brown-Forman (B-F) has announced that it is ending its agreements to sell and market Wray & Nephew Jamaican rums, as well as the Distell Group of South Africa's Amarula cream liqueur and Durbanville Hills wines in the US.

The Kentucky-based company, which owns Jack Daniel's, Southern Comfort, Finlandia and Fetzer wines, said the decisions were unrelated.

B-F had been looking after Appleton, Wray & Nephew and Coruba rums and had grown total sales from 96,500 nine-litre cases to 180,000 last year.

B-F will represent Wray & Nephew until April, or until it secures a new importer.

From March, Distell's Amarula and Durbanville Hills wines will be distributed in the US by AV Brands, based in Columbia, Maryland.

Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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