Brand owner Pernod Ricard
Produced in France
Markets Asia -Pacific duty-free
Martell has launched a limited-edition VSOP presentation pack to celebrate its partnership with Château de Versailles.
The long-term sponsorship runs until 2012, aiming to promote shared values of French heritage, individual character and luxury, and provide the historical site with funding of some additional E 800,000 for restoration and events.
To mark the occasion, Martell has produced an exclusive pack design for its VSOP Medallion Cognac. In commemoration of Louis XIV - the Sun King - the pack comprises a bottle screen-printed with the emblem of the Sun King that sits in a gold-lined carton which opens up like the rays of a sun.